With 11 hotel signings recorded to date and 10 hotel openings lined up across the continent before year-end, 2021 is set to be a record year for Radisson Hotel Group’s expansion in Africa.
Q&A with Ramsay Rankoussi, Vice President of, Development, Africa & Turkey, Radisson Hotel Group
1. What does the Radisson Hotel Group African portfolio currently include?
Our African portfolio currently consists of almost 100 hotels in operation and under development in over 30 countries across the continent. We remain firmly on track with our ambitious development strategy to reach over 150 hotels by 2025 across the region with a focus on identified key countries and in unlocking value by creating scale and synergies.
Radisson Blu has also been one of the leading brands across the continent for us, representing over 70% of our portfolio. We are now capitalising on our brand recognition by introducing new brands in the region where we now witness positive traction on our upscale brand Radisson but also our entry-luxury brand Radisson Collection. Radisson RED has gained its fame in South Africa with a second opening just a few weeks away and we expect the brand to be present in other key economic cities soon.
2. You’ve had an impressive first half of the year, what milestones has it included for the group?
During 2020, we have reviewed our strategy for Africa as well as our organisation and leadership. During that transition and while taking over the responsibilities for our growth across the continent, I made a priority in ensuring a balanced approach in each region we operate geographically, but also with clear focus and priorities across key countries.
Despite the challenges imposed in our industry following the recent pandemic, 2021 will represent a record year for us across Africa with 11 signings this year to date,