Top 9 beauty brands in Africa
The beauty industry is one to behold! With thousands of brands and millions of beauty products flooding the market each day, one can tend to feel overwhelmed, especially when you are a person of color as most products promote looks for white skin and less on African beauty.
While foreign beauty products being imported may dominate the African market, there are a couple of African beauty brands that stand out among all the competition.
With more exposure and productions as decades go by, there are now marvelous cosmetic products that blend well with black skin. most of these beauty & cosmetic products are produced in Africa.
African brands are becoming more formidable in the international market, with some supplying foreign countries large quantities of beauty products due to high demand.
People in Africa are also more confident in purchasing products made on the continent than before.
So without further due, let’s get right to African brands who have made wonderful contributions to developing the black cosmetic industry.
9 African beauty brands That are Dominating the African market
R&R is a successful beauty company that was founded by Valerie Obaze, a Ghanaian in 2010. The company was founded just after the birth of her daughter.
The brand prides itself in producing an entirely natural, plant-based skincare, setting it apart from other beauty brands in Africa.
R&R uses shea butter extracted from the nuts of the shea tree. The company transforms this into something that moisturizes and renews the skin.
They are an entirely natural, plant-based skincare brand from Africa, which was founded on the philosophy of transmuting Shea Butter into elegant beauty products that moisturize and renew the skin.
The brand delivers luxury, 100% Natural Skincare, sing Africa’s ancient beauty secrets for ageless skin, at an affordable price, whilst simultaneously empowering hundreds of Ghanaian women in rural communities through its supply chain.
Heading by Valerie, R&R has since garnered international recognition in the world of beauty, winning several awards for the quality of its range of clean beauty products.
2. True Moringa
True Moringa came to life when its founders linked with Economics in Northern Ghana. It’s a
Products are made from oils extracted from the Moringa plant. Their products deliver a lush skin experience and a wonderful hair care line that prides itself in its all-natural products.
The company began when its founders, Kwami Williams and Emily Cunningham, discovered the harmful chemicals found in synthetic cosmetics (such as Sulfate and paraben), so they traveled to Northern Ghana and collaborated with MIT’s D-Lab to help farmers harvest seeds from Moringa trees.
Oil extracted is processed and then used to create lipsticks, body oils, facial cleansers, shampoos, and conditioners. Even better, all True Moringa products are 100% paraben and sulfate-free.
With all these services and products, True Moringa desearves to be on the list of the top 9 beauty brands in Africa.
Visit True Moringa
3. Iman Cosmetics
At the time of its launch, Iman Cosmetics was the first cosmetics and skincare collection designed for all women of color all over the world.
Somali-born Zara Mohamed Abdulmajid, mononymously known as Iman, founded Iman Cosmetics in 1994.
Iman is one of the oldest Cosmetics brands that deals majorly in women of color.
IMAN Cosmetics, Skincare, and Fragrances’ target market are African American, Asian, Latina, and multi-cultural women with skin tones in a myriad of shades.
The brand also offers various products on skincare, including 16 foundation shades. IMAN Cosmetics, Skincare, and Fragrances are sold throughout the world.
The CEO of Iman Cosmetics also runs IMAN GLOBAL CHIC, which deals with a line of handbags, jewelry, and fashion accessories sold exclusively on HSN and HSN.COM.
Liha is one amazing beauty brand!
The exchange of beauty tips by two friends who met in college led to the beginning of this company.
Liha beauty was founded by Liha Okunniwa and Abi Oyepitan, with its origin starting from both of them sharing helpful tips on natural hair.
Their similar interest made them decide to create Liha, a handcrafted skincare line with pedigrees to their Yoruba roots and love of African beauty traditions.
Their merchandises consist of all-natural, organic, vegan skincare line blends botanicals, aromatherapy, and West African folk remedies, as these are the main constituents in creating their products.
5. House of Tara International
House of Tara is more than a cosmetic company; its brands also boast of its beauty school of African origin. Tara Fela-Durotoye founded this company in 1998.
Its cosmetic business is one of Africa’s premier bridal makeup studios with over 27 developed branches all across Africa. This certifies their spot as one of the top beauty brands in Africa.
House of Tara specializes in providing beauty education and makeup training through seminars, community events and panel-led discussions.
In addition to having its makeup line, House of Tara offers makeover packages and the brand has hundreds of representatives throughout the continent.
Africology is not just a skincare line, it’s an experience; The kind you fall in love with because of its eco-friendly practices and divine pure essential oils.
This brand is among the top beauty brands in Africa for numerous reasons.
On top of cleansers, toners, lotions, and candles, Africology expanded the brand by opening spas at hotels also.
Africology prides itself on a beauty line that is eco-friendly and uses divine pure essential oils. All of Africology’s products are manufactured and packaged by hand.
Africology’s founder and CEO, Renchia Droganis, says her globally recognized line stemmed from something “born of wisdom and manifested with kindness.”
In 2010, Zeze Oriaikhi-Sao launched Malée a luxury fragrance, bath, and body care. Over the years, Malée concept was inspired by generations of African healing rituals and time-honoured beauty traditions.
Founder Zeze claims she is a passionate entrepreneur, Inspired by Africa’s vibrant landscapes and rich tradition.
This idea leads her to create a brand that has an emphasis on sharing “secrets passed from mother to daughter throughout African communities.”
The South African bath, body, and fragrance collection capture Africa’s wanderlust in every jar, promising to satisfy ‘the senses while using careful engineering to make its all-natural ingredients rich in vitamins and antioxidants.’
8. Juvia’s Place
Juvia’s place often refers to itself as ‘Juvia’s Kingdom’ on its super chic website.
The company is one of the top beauty brands in Africa that provides makeup lovers with vibrant and richly pigmented eyeshadow palettes, makeup tools, and beauty essentials inspired by Africa.
Nigerian entrepreneur Chichi Eburu is the Founder and CEO of Juvia’s place.
Chichi believes she was inspired to create the new wave product to supply the demanding market of colorful makeup for black women that was suitable, affordable, and wouldn’t make them look like clowns.
The beauty brand has grown to become one of the largest retail cosmetic lines with stores across the united states, Europe, Africa, and Asia.
They sell products with many diversities, ranging from highlighters to makeup brushes.
The company has become one of the largest supplier and retail cosmetic lines with stores across the United States, Europe, and the United Arab Emirates.
9. Pauline Cosmetics
Pauline Cosmetics is a beauty brand that provides suitable cosmetic products made to blend perfectly with dark skin tones.
Kenyan-born Nelly Tuikong got the motivation after finding a hard time finding makeup products for dark skin tones while she studied in the united states.
This leads her to create from scratch her brand, Pauline Cosmetics.
The company offers a wide range of products for the lips, face, and eyes, with an emphasis on a diverse array of foundations for women of color.
The line, which bears a slogan called #ColorForOurColor, is found in all of Kenya’s major cities and online. According to some product wearers on social media, Pauline Cosmetics BMC red wine lipstick is a perfect lip for every complexion.
There you have it! The top 9 leading beauty brands in Africa! Is there any brand we missed? Be sure to let us know in the comments down below.
Do not forget to like and share this to your friends as this might help them with their choice in selecting African skin care products. Lets support Africa!